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Building a System-Wide Brand for Online Education With Missouri Online
How do you stand apart as an online brand? How do you meet student expectations of a cohesive online experience? How can you leverage your institutional brand for strategic growth?

Hear directly from Missouri Online and the project team who took four brands and united them under one online brand and marketing strategy to achieve enrollment growth.

You’ll learn:
•How to build consensus around brand strategy
•How brand strategy facilitates awareness and enrollment growth
•The integrated roles of brand and marketing strategy

Meet Your Presenters:
•Melissa Vangsness, Vice President, Strategy, Carnegie
•Chris Tipton, Director of Marketing and Communications at University of Missouri System

Aug 25, 2022 02:00 PM in Eastern Time (US and Canada)

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